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Ruang Kendali Digital INFINI88 | Poros Utama Toto & Togel Indonesia

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EFEK PLATFROM E-COMMERE BERLABEL HALAL, LOGISTIK COLD-CHAIN, DAN KEPERCAYAAN KONSUMEN TERHADAP EKSPOR PRODUK HALAL UMKM DI KOTA BANTAENG SULAWESI SELATAN | JUMESI : Jurnal Manajemen dan Akuntansi

EFEK PLATFROM E-COMMERE BERLABEL HALAL, LOGISTIK COLD-CHAIN, DAN KEPERCAYAAN KONSUMEN TERHADAP EKSPOR PRODUK HALAL UMKM DI KOTA BANTAENG SULAWESI SELATAN

Penulis

  • Suci Ramadani Sekolah Tinggi Ilmu Ekonomi Pelita Buana
  • Rita Amanda
  • Resky Anugrah
  • Desy Rahmawati Anwar Sekolah Tinggi Ilmu Ekonomi Pelita Buana

Abstrak

Perkembangan pasar halal global membuka peluang besar bagi UMKM halal di Indonesia untuk menembus pasar ekspor. Namun, UMKM di daerah, termasuk Kota Bantaeng, Sulawesi Selatan, masih menghadapi berbagai tantangan, seperti keterbatasan akses pasar internasional, infrastruktur logistik, dan rendahnya kepercayaan konsumen global. Penelitian ini bertujuan untuk menganalisis pengaruh platform e-commerce berlabel halal, logistik cold-chain, dan kepercayaan konsumen terhadap ekspor produk halal UMKM di Kota Bantaeng. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan metode survei terhadap UMKM produk halal yang berorientasi ekspor. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa platform e-commerce berlabel halal, logistik cold-chain, dan kepercayaan konsumen secara parsial maupun simultan berpengaruh positif dan signifikan terhadap ekspor produk halal UMKM. Kepercayaan konsumen terbukti menjadi variabel yang paling dominan dalam mendorong kinerja ekspor. Temuan ini menegaskan pentingnya integrasi digitalisasi halal, sistem logistik cold-chain, dan penguatan kepercayaan berbasis prinsip syariah dalam membangun daya saing ekspor UMKM daerah. Penelitian ini memberikan kontribusi teoretis dalam pengembangan literatur ekonomi dan bisnis syariah serta implikasi praktis bagi pengambil kebijakan dan pelaku UMKM dalam penguatan ekosistem ekspor halal yang berkelanjutan.

Referensi

Adiningtyas, Y. (2024). The influence of consumer knowledge of halal supply chain on purchasing intention. JABM (Institut Pertanian Bogor).

Antara News. (2023, September 16). Ekonomi Bantaeng melaju berkat bantuan modal untuk UMKM. ANTARA.

Anwar, A. (2024). SME support for halal industry and sharia economy in Indonesia: challenges and opportunities. AJIM, Universitas Islam Indonesia.

Badan Pusat Statistik Kabupaten Bantaeng. (2023). Kabupaten Bantaeng dalam Angka 2023. BPS Kabupaten Bantaeng.

Badan Pusat Statistik Provinsi Sulawesi Selatan. (2024). Statistik Ekspor Impor Provinsi Sulawesi Selatan 2023. BPS Sulawesi Selatan.

Capricorn/ERIA. (2019). A Cold Chain Study of Indonesia (Chapter in ERIA report). ERIA. (discussed in subsequent analyses of cold chain capacity).

IJIRSS. (2024). Enhancing consumer trust through sharia-compliant e-commerce systems (qualitative study). International Journal of Islamic Research & Social Sciences.

Kurniawati, D. A. (2023). A review of halal supply chain research: sustainability and optimization. Sustainable Supply Chain / ScienceDirect.

Kurniawati, D. A. (2023). The development of halal supply chain research: a review. Sustainable Supply Chain/Journal (review article).

Mahliza, et al. (2025). How user-generated content affects consumer trust and halal purchase decisions. Insis Journal (UMSU).

Nurhamidah, U. (2025). Halal e-commerce and Muslim consumer behavior. JCOPublishing.

Nusran, M. (2023). Halal certification in the digital age: leveraging online systems for halal verification. Jurnal Kehalalan Digital.

Purwaningsih, N. (2025). Building consumer trust through halal certification and digital marketing: evidence from Tangerang. TPM Journal Proceedings.

Putri, A. S., Susilo, N. R., Sakti, A. Y. N., & Wicaksana, D. E. P. (2024). The development of halal supply chain research in Indonesia: a comparative study. Jurnal Teknik Industri, 25(2), 97–118.

Research and Markets. (2025). Halal Food Global Market Report 2025. Research and Markets.

Trade.gov / Market Intelligence. (2024). Indonesia Cold Chain Industry. U.S. Commercial Service / Trade.gov intelligence report.

World Bank & IFC. (2023). Cooler finance and cold chain investment guidance for developing economies (report). World Bank Documents.

World Bank. (2023). Cold Chains in Developing Economies: Background Paper / Practical Guide on Sustainable Cold Chain. World Bank Documents.

Zulfa, F. N. (2025). Peran start-up dalam mengembangkan industri halal di Indonesia. E-journal UIN.

Unduhan

Diterbitkan

2025-10-23

Terbitan

Vol 1 No 2 (2025): JUMESI

Bagian

Artikel